# Marketing Strategy for Effective Fundraising published

- Link: https://fundraising.co.uk/2003/05/22/marketing-strategy-effective-fundraising-published/
- Published: 2003-05-22T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2283.jpg)

The Directory of Social Change has published “Marketing Strategy for Effective Fundraising”
by Peter Maple. 
This new addition to the fundraising series published by the Directory
of Social Change challenges marketeers, and particularly those working in the voluntary
sector to learn to be passionate about the causes they espouse and the fundraising
activities they pursue.

Author Peter Maple has been a successful marketing practitioner for more than

20 years. He draws on his commercial and non-profit experiences to show how vital
an integrated approach to marketing is, and argues that few charities are currently
rising to the challenge. Maple’s voluntary sector experience includings working 
for Leonard Cheshire, Arthritis Care, YMCA and the Brooke Hospital for Animals.

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On the other hand, Maple demonstrates that for-profits have a great deal to learn
from the voluntary sector about tactical marketing and in particular about being
passionate as opposed to simply using sex to help product sales or brand aspirations.

Indeed it is Maple’s contention that to be successful marketeers of the next decade,
they will have to be passionate and that

those companies working towards mutually profitable relationships with charities
will be amongst the most successful.

The author goes on, within the book, to show why a well thought-out marketing strategy
plays a pivotal role in successful fundraising, for the largest to the smallest 
voluntary organisation.

The book uses straightforward language and should be of value to anyone interested
in enhancing the reputation, and increasing the capabilities, of their voluntary
or social enterprise organisation.

The book is published at £19.95.

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