# Macmillan publishes new welcome booklet for its donors

- Link: https://fundraising.co.uk/2003/05/20/macmillan-publishes-new-welcome-booklet-its-donors/
- Published: 2003-05-20T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2275.jpg)

Macmillan Cancer Relief’s new donor booklet is designed to illustrate that the charity’s
work is more than just its famous nurses.
The booklet features the work of a Macmillan
Doctor, Radiographer, Benefits Advisor and a Development Co-ordinator for Black 
and Minority Ethnic Communities, as well as a nurse.

Judith Dutton, Head of Donor Marketing at the charity explains: “We know from research
that many donors are only aware of our Macmillan nurses, but Macmillan helps people
living with cancer in a wider variety of ways. As well as providing expert care 
through the NHS, we offer information and financial support to patients and their
families. This booklet is designed to introduce donors to the breadth of our work
in a relevant and accessible way.”

The booklet will be sent to welcome new donors, including those recruited through
the charity’s new Direct Response Television campaign, also launched in May. Macmillan
say that the booklet is designed “to open a dialogue with supporters and begin to
strengthen the relationship with them in order to develop ongoing communications.”

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The guide contains a postal response device, encouraging supporters to enquire about
the different methods of giving to and supporting Macmillan.

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