# Cats Protection reaches finals of IDM awards

- Link: https://fundraising.co.uk/2003/05/20/cats-protection-reaches-finals-idm-awards/
- Published: 2003-05-20T23:00:00+01:00
- Author: Howard Lake

**Cats Protection is the only charity to have been short-listed for the final round
of judging in the 2003 IDM Business Performance Awards.**

The charity says that its direct marketing strategy, developed with TDA, is making
a “significant impact on business performance.” The programme has focused on generating
regular giving rather than one-off donations.

“Reaching the finals of the renowned IDM awards is a fantastic achievement for us,”
said Debbie Pearce, Head of Operations at Cats Protection. “We completely changed
our approach to fundraising with TDA and developed an entirely new channel for support.
This has seen a significant increase in supporters and the cost of recruiting members
has dropped by more than 50%.”

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“Cats Protection deserves recognition for taking an innovative, long-term view to
its fundraising,” said Heather Westgate, Managing Director at TDA. “In an environment
where the long-term sustainability of legacy income is uncertain, developing a reliable
source of £2 million per year has proved vital.”

The overall winner will be announced on June 17 at the IDM Annual Symposium in London
and other finalists include Sainsbury’s, Hewlett Packard, Tesco.com and O2.
 

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