# WellBeing launches ovarian cancer direct marketing campaign

- Link: https://fundraising.co.uk/2003/05/15/wellbeing-launches-ovarian-cancer-direct-marketing-campaign/
- Published: 2003-05-15T23:00:00+01:00
- Author: Howard Lake

WellBeing, the health research charity for women and babies, will be undertaking
a new direct marketing campaign focusing on ovarian cancer.
The campaign will start
with inserts focusing on its research into ovarian cancer in a bid to attract new
supporters to the charity.

Designed and placed by London-based creative agency Ideas Unlimited, two creative
concepts are being used, both asking people to commit to a donation of £3 a month.
The inserts will appear in the July editions of Woman & Home, Marie Claire, Country
Life, Homes & Gardens and Country Homes magazines.

WellBeing Director, Jane Arnell commented: “Traditionally WellBeing has focused 
its cold recruitment methods on direct mail. However, following the high response
to our Ovarian Cancer Awareness Campaign earlier this year, we decided to try a 
new way of recruiting committed donors focusing on this highly emotive topic.”

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Annie Hingston, Account Manager at Ideas Unlimited said: “Ovarian Cancer is one 
of the least understood cancers and, not by coincidence, it is also one of the most
deadly. Our creative presented these facts to empower women by asking them to make
a regular gift of £3 to do something about it.”

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