# Argos chooses charity of the year

- Link: https://fundraising.co.uk/2003/05/14/argos-chooses-charity-year/
- Published: 2003-05-14T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2268.jpg)

Retailer Argos has chosen children’s charity Whizz-Kidz as its Charity of the Year
for 2003-4.
The partnership launched on 2 May 2003 and kicks off with Argos staff
and customers across the UK participating in a Big Blue and Yellow Weekend to raise
money for disabled children and young people.

‘Mobility for Disabled Kids’ is the core message of the year-long campaign and together
with a unique new logo it will help to increase awareness of the importance of mobility
for children. Argos aims to raise £400,000.

Six year-old ‘whizz kid’ Brendan Gladwin, who received a ‘Bobcat’ powered wheelchair
from Whizz-Kidz will be the face and inspiration of the partnership.

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The Big Blue and Yellow Weekend encouragd staff staff to organise a Fun Day over
the May Bank Holiday which involved making, wearing, eating or doing any manner 
of blue and yellow fundraising activities. These included undertaking a ‘Whizz Wash’
car wash, organising a Great Argos Treasure Hunt, a Blue and Yellow cake bake, and
donning Whizz-Kidz ‘bunny-eared’ baseball caps.

Argos has started the year with a £100,000 donation together with a powered wheelchair
from Argos in lieu of car parking fees at its main office in Milton Keynes.

Fundraising activities will continue with a six-month charity pin badge campaign
featuring the popular children’s character Noddy. From 29 July a range of badges
will be sold exclusively in 520 Argos stores for the recommended customer donation
of £1.00.

A cause related marketing campaign is also being planned, as well as in-store branding
on items such as carrier bags and payment kiosks.

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