# Reading Is Fundamental launches Clifford the Big Red Dog badges

- Link: https://fundraising.co.uk/2003/05/05/reading-fundamental-launches-clifford-big-red-dog-badges/
- Published: 2003-05-05T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2261.jpg)

Reading Is Fundamental, UK, an initiative of the National Literacy Trust, is to 
partner with The Big Badge Company to produce Clifford The Big Red Dog badges for
sale from Summer 2003.
The badges will be produced in three designs to collect and
will retail at £1 with 70p of each sale going directly to RIF, UK to support the
promotion of children’s literacy.

It is anticipated that the badges, initially on sale in branches of Halifax / Bank
of Scotland in August and Borders stores in from September will raise £38,000. This
will give an additional 2,500 children the opportunity to choose and keep three 
free books this year.

Neil McClelland, Director, National Literacy Trust, said: “One of the primary aims
of RIF, UK is to encourage families to share books and stories. This sharing behaviour
is reflected and encouraged throughout the Clifford stories and we are very pleased
to promote this and to raise funds for those children for whom books in the home
are not commonplace”.

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The Big Badge Company is donating its sales and marketing services.

Clifford the Big Red Dog is published by Scholastic Entertainment, the entertainment
and media division of Scholastic Inc., the global children’s publishing and media
company.

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