# New online insurance service to help charities raise funds

- Link: https://fundraising.co.uk/2003/04/28/new-online-insurance-service-help-charities-raise-funds/
- Published: 2003-04-28T23:00:00+01:00
- Author: Howard Lake

An online insurance service could help charities secure for themselves the 20% commission
usually paid to a broker.
Claiming to be the first ‘insurance fundraiser’ of its
kind, the scheme has been developed by charity specialist Charity Business in partnership
with Aisa Direct, an Independent Financial Adviser regulated and authorised by the
Financial Services Authority.

The online service provides discounted quotes for individual life, critical illness
and income protection cover from leading insurance providers. Because the service
is online the need for a third party broker is minimised, which enables a proportion
of the commission to be redirected to charities. Depending on the type of policy,
charities could earn “from £50 to £1,000 each time.”

“Life insurance is a fact of life,” says Mark Freeman, chief executive of Charity
Business. “But a lot of people are bothered by the amount that’s siphoned off in
commission to brokers. With this new service everybody wins – discounted rates mean
customers pay less for their insurance while their favourite charity receives money
at no cost to themselves or anyone else.”

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Online affinity programmes have been available for many years. Amazon.com is one
of the most popular, and was launched back in 1997. Participating charities and 
organisations can earn between 5 and 15% of each book sold via their Web site.

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