# Results of Barnardo's E-baby

- Link: https://fundraising.co.uk/2003/04/24/results-barnardo039s-ebaby/
- Published: 2003-04-24T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2256.jpg)

New Media Age reports on the success of Barnardo’s 2001 E-baby viral marketing campaign.

The E-baby was an animated and interactive character that Barnardo’s launched in
September 2001. The baby crawled across the PC screen and demanded some kind of 
response designed to test one’s parenting skills.

Users were encouraged to send the E-baby to a friend or make a donation. New Media
Age this week reports that the E-baby was downloaded over 40,000 times in its first
three months. In particular it proved popular with students and has helped Barnardo’s
approach student sites to secure donated banner advertising.

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