# Motability appoints Siren PR

- Link: https://fundraising.co.uk/2003/04/17/motability-appoints-siren-pr/
- Published: 2003-04-17T23:00:00+01:00
- Author: Howard Lake

The PR agency will help the leading car scheme for disabled people raise its profile
in its Silver Jubilee Year.
Siren PR will work alongside Motability’s in-house teams
throughout 2003, its Silver Jubilee Year.

Siren’s work will run from April to November, although the main focus will be the
busy Silver Jubilee Celebration period May, June and July. The agency will amplify
the charity’s involvement in several key activities in addition to developing a 
campaign to encourage Motability’s 3,500 accredited car dealers to get involved 
in Silver Jubilee activities around the country.

Siren PR has already helped Motability raise awareness of some significant changes
to the Motability Scheme including the launch of a new brand in February 2003.

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Alison Cameron, Motability’s Communications Manager said: “We appointed Siren as
they have worked well as an extension of our in-house PR team and have demonstrated
the ability to add value and generate creative routes to raise awareness of Motability’s
work in this important year.”

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