# Oxfam in Gift Aid telemarketing campaign

- Link: https://fundraising.co.uk/2003/04/03/oxfam-gift-aid-telemarketing-campaign/
- Published: 2003-04-03T23:00:00+01:00
- Author: Howard Lake

Oxfam has appointed The Listening Company to handle a telemarketing campaign to 
secure uptake of the Gift Aid scheme.
The call centre business will be contacting
20,000 Oxfam supporters who have yet to opt in to the Gift Aid scheme.

The campaign follows a [successful assignment](http://www.listening.co.uk/homeNewsItem.cfm?NewsItemID=150)
last year which saw the Listening Company target Oxfam supporters who had not responded
to previous direct mail activity on Gift Aid. This resulted in about 25% either 
giving their verbal consent or promising to return a signed consent form. This generated
estimated additional revenue of around £1 million in year one alone equating to 
a return of £16.70 for every £1 spent on telemarketing.

Pierino Cioffi, Appeals Officer at Oxfam, comments: “Telemarketing has proved to
be the ideal way to talk to those supporters who have not responded to us in other
ways.”

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Martin Williams, Marketing Director of The Listening Company, adds: “Telemarketing
not only allows us to answer any questions about the Gift Aid scheme but also gives
us the opportunity to confirm which supporters are non-taxpayers and hence not eligible
to join the scheme. By identifying these individuals Oxfam are able to remove them
from future mailings helping them save on costs.”

Visit The Listening Company.

 * **[Stamp prices to rise by 1p](https://fundraising.co.uk/2003/05/01/stamp-prices-rise-1p/)**(
   1 May 2003)
 * **[First European anti-spam day to be held this month](https://fundraising.co.uk/2003/05/12/first-european-antispam-day-be-held-month/)**(
   12 May 2003)
 * **[Mailsort price cuts will bring savings for charities](https://fundraising.co.uk/2003/05/13/mailsort-price-cuts-will-bring-savings-charities/)**(
   13 May 2003)