# Internet fundraising 'can be profitable'

- Link: https://fundraising.co.uk/2003/04/03/internet-fundraising-039can-be-profitable039/
- Published: 2003-04-03T23:00:00+01:00
- Author: Howard Lake

An expert panel discussed whether Internet fundraising could ever be profitable 
at CHASE 2003 in February 2003. They agreed that it could be profitable but differed
as to how.
The debate was sponsored by the Institute of Fundraising Special Interest
Group in IT. There was little disagreement that Web sites on their own were unlikely
to generate much income: targeted e-mail communications were needed to generate 
sufficient visitors and online donors.

All delegates’ charities had a Web site but very few had implemented online fundraising
to any degree. One charity however told how it had improved their online income 
by simply moving the “donate now” button from a sub-page to the main page.

The panel consisted of representatives from JustGiving, Charity Technology Trust,
Fisher Technology, and the V&A Museum.

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