# E-mail newsletters proliferate

- Link: https://fundraising.co.uk/2003/03/30/email-newsletters-proliferate/
- Published: 2003-03-30T23:00:00+01:00
- Author: Howard Lake

2003 is the year of the voluntary sector e-mail newsletter. Indeed, it is the year
of the voluntary sector HTML e-mail newsletter.

Several years after most organisations acquired a Web presence, the awareness that
communicating directly with donors, supporters or clients via e-mail is not only
possible but also low-cost and very effective has borne fruit.

First edition HTML e-mail newsletters that UK Fundraising has received recently 
include the Directory of Social Change's "DSC e-news" (isn't the 'e-' prefix a little
unnecessary if the content of the publication is not related to matters electronic?),
Think consultings solutions' "Think on", Comic Relief's "Red Nose News," and CAF's"
AllAboutGiving News."

To be fair, UK Fundraising has only this year switched to publishing its free fortnightly
e-mail newsletter UK Fundraising News in HTML format, but we did at least publish
it in plain text e-mail for two years before that.

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Find out how to subscribe to UK Fundraising News:

www.fundraising.co.uk/user/register

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