# Guide to direct mail

- Link: https://fundraising.co.uk/2003/03/05/guide-direct-mail/
- Published: 2003-03-05T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2246.jpg)

American fundraising and direct mail expert Mal Warwick has written “Testing, Testing
1,2,3: raise more money with direct mail tests, a guide to effective direct mail
for fundraisers.” 
In the book Warwick shows fundraisers how to increase their direct
mail results and raise more money by using the scientific process of testing.

He walks readers through the process of discovering the perfect combination of offer,
package, and postage. In addition, he offers guidance on the three key elements 
of direct mail testing: designing an effective test, interpreting the results, and
incorporating the lessons learned into future mailings.

Find “Testing, Testing 1,2,3” in the UK Fundraising Bookshop.

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