# Prostate Cancer's viral e-mail game secures 4,000 visitors

- Link: https://fundraising.co.uk/2003/02/01/prostate-cancer039s-viral-email-game-secures-4000-visitors/
- Published: 2003-02-01T00:00:00+00:00
- Author: Howard Lake

The Prostate Cancer Charity’s Sammy the Sperm viral game generated 4,000 visitors
to the charity’s Web site from just 20 initial e-mail messages.
The campaign was
created by Publicis Networks and had a budget of £15,000. The game involved Sammy
the Sperm having to reach Planet Prostate on the SS Ejaculate.

The campaign generated over 180,000 sessions and achieved 4,000 visitors to the 
charity’s Web site.

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