# UK Fundraising News appears in HTML for first time
- Link: https://fundraising.co.uk/2003/01/23/uk-fundraising-news-appears-html-first-time/
- Published: 2003-01-23T00:00:00+00:00
- Author: Howard Lake
**UK Fundraising’s free fortnightly e-mail newsletter has been published in HTML
format for the first time this week.**
UK Fundraising has chosen Charity Technology Trust’s “CTT Mail” to power its fortnightly
free e-mail newsletter to 6,000 fundraisers. The newsletter has been published in
plain text format since February 2000, and claims the largest and most current e-
mail subscriber list of fundraisers and related staff in the UK. It provides a simple
summary of all the latest news, resources, job vacancies and other additions to
the UK Fundraising site.
CTT Mail is the latest technology service from [Charity Technology Trust](http://technologytrust.org),
a charity dedicated to increasing efficiency via the use of new technology. CTT
Mail is a sophisticated e-mailer tool used by major for-profit companies which is
now available for charities to use at very low cost.
CTT Mail is managed through a new trading company, CTT Communications (CTTC), and
has already been used by 10 charities, including Red Cross, Samaritans, Diabetes
UK, National Trust, Timebank, Royal British Legion, PDSA, and RNID.
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CTT Mail aims to encourage charities of all sizes to use e-mail marketing by offering
a fixed price for set-up and e-mail campaigns. CTT Mail will also offer a complete
managed service. CTTC believes that charities can quickly reduce their costs of
sending e-mail with CTT Mail to 0.5p per outbound message.
Howard Lake, founder of UK Fundraising said:
> “UK Fundraising has been using e-mail to help fundraisers share expertise since
> 1996. We’re keenly aware of the need to offer fundraisers relevant information
> in an easy to use format, ensuring that our relationship with them meets their
> needs. We selected CTT Mail for its advanced subscriber management facilities
> and its excellent reporting facilities, which will enable us to understand far
> better the types of news item and other resource that our subscribers are interested
> in.”
CTTC’s launch of CTT Mail started with the delivery of the Royal British Legion’s
Poppy Appeal e-mail campaign, which was distributed to over 50,000 people on Remembrance
Day. This was the first time that the Legion had extensively used an email campaign
on Remembrance Day itself and produced an estimated 2,000 additional individual
supporter actions on the day itself and thereafter.
Peter Sweatman, CEO and Founder of Charity Technology Trust, said:
> “We believe that the right e-mail strategy and send capability is fundamental
> to the successful management of donor relationships in this day and age. CTTC
> provides an easy to use and quick way to service online supporter relationships
> and our tool has the capacity to grow with the charity as it requires more advanced
> features such as automated e-mail collection, online subscription management,
> database population via the Web, tailored communications and e-mail questionnaires.”
* **[Comic Relief launches viral competition for agencies](https://fundraising.co.uk/2003/01/31/comic-relief-launches-viral-competition-agencies/)**(
31 January 2003)
* **[Refugee Council seeks viral material ideas](https://fundraising.co.uk/2003/02/01/refugee-council-seeks-viral-material-ideas/)**(
1 February 2003)
* **[E-mail newsletters proliferate](https://fundraising.co.uk/2003/03/30/email-newsletters-proliferate/)**(
30 March 2003)
