# Soil Association releases new list of responders

- Link: https://fundraising.co.uk/2003/01/21/soil-association-releases-new-list-responders/
- Published: 2003-01-21T00:00:00+00:00
- Author: Howard Lake

The Soil Association has released its brand new mailing list of 41,158 responders
exclusively through Occam Direct Marketing.
The new responders list from the The
Soil Association, the campaigning and certification organisation for organic food
and farming, is comprised of responders to various Soil Association projects, such
as regular buyers of home delivered organic food boxes.

Recent profiling carried out through Experian has identified the list as predominantly
female (80%) with no age bias. Occam Direct comment: “There is a high incidence 
of housewives and white collar employees with incomes in excess of £15,000 p.a.”
The majority are home owners (detached or semi-detached) and active mail order buyers.
Their interests include; books, gardening, aerobics, keep fit, swimming, cycling,
golf. They also support environmental, human rights, animal welfare, children and
medical charities.

“I believe this list will work well for any campaign wishing to target mail responsive,
educated, health aware prospects,” says Catherine Brocklehurst, List Manager of 
Occam.

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Base rental costs are £75 per 1,000 names. Selections include; recency, gender and
geography and are available at £5 per 1,000 each.

Contact [Karen Balmforth](https://www.fundraising.co.uk/mailto:en*******@******dm.com)
at Occam Direct Marketing.

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