# MIND signs up as independent energy adviser affiliate

- Link: https://fundraising.co.uk/2003/01/21/mind-signs-independent-energy-adviser-affiliate/
- Published: 2003-01-21T00:00:00+00:00
- Author: Howard Lake

Mental health charity MIND is the first charity to sign up as a Simply Energy affinity
partner and generate funds by promoting its independent consumer advice service.

MIND will promote Simply Energy’s telephone service to its supporters, encouraging
them to use it to find the most economical gas and electricity providers in their
area and then arrange a switch of supplier if required. The

charity receives a donation on every successful contract signed by their supporters.
After 12 months Simply Energy offers charities an agreed minimum donation level.

Simply Energy says that it meets “all the material or operational costs” and MIND
is only responsible for promoting the service through agreed channels. In MIND’s
case it will promote the service to segments of its donor base, via its supporter
magazine, multi-product mailings, and with point of sale material at its 100 retail
outlets.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Simply Energy claims to be the only telephone-based service offering impartial advice
on energy supplier choice: it is unbiased because it receives a fixed commission
for

each contract which is the same from all suppliers.

MIND’s Chief Executive Richard Brook said: “MIND is always pleased to be working
with companies that are sympathetic to our mission and can help our cause. The proposition
from Simply Energy is very sound and gives a guaranteed result with very little 
resource from us.”

Karen Darby CEO for Simply Energy said: “We are confident that many charities will
be able to benefit from the Simply Energy service and we are actively seeking more
Affinity Partners. We are delighted to be working with MIND and fully understand
the importance of the ‘MIND’ brand and how this is

perceived by it’s supporters and public at large.”

 * **[Soil Association releases new list of responders](https://fundraising.co.uk/2003/01/21/soil-association-releases-new-list-responders/)**(
   21 January 2003)
 * **[Coalfields charity boosts its fundraising team](https://fundraising.co.uk/2003/01/22/coalfields-charity-boosts-its-fundraising-team/)**(
   22 January 2003)
 * **[Half of top community leaders anxious about future fundraising, says survey](https://fundraising.co.uk/2003/01/23/half-top-community-leaders-anxious-about-future-fundraising-says-survey/)**(
   23 January 2003)