# Another online bookseller offers affiliate programme for schools/PTAs

- Link: https://fundraising.co.uk/2003/01/19/another-online-bookseller-offers-affiliate-programme-schoolsptas/
- Published: 2003-01-19T00:00:00+00:00
- Author: Howard Lake

Amazon has for six years been helping charities and other groups raise funds online
by paying them commission for any book sales they can generate for the online bookseller.
MeritMarks is another online bookseller offering a similar programme for schools
and Parent Teacher Associations (PTAs).
MeritMarks will pay 8% on sales of books
via its Web site that have been generated by schools and PTAs.

The London-based company asks schools and PTAs to register online and then to promote
their service to parents by newsletter, word of mouth, or their Web site.

Visitors to the online bookshop simply have to quote the school’s ID number and 
the company keeps track of purchases generated by each school. At the end of each
term it sends schools a cheque.

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The 8% commission applies to all purchases over £5, but the company does say that
it is hoping to increase this to 10%.

Such online affiliate programmes from booksellers are quite common. Amazon.com led
the way in 1996, and Amazon.co.uk offers commission rates of 5-15%, depending on
whether you list a book title or simply add a book search facility on your charity’s
site.

Nevertheless MeritMarks does offer free publicity material appropriate for the schools/
PTA market to help participating organisations generate potential purchasers. For
example, it offers a pre-prepared newsletter on its School Login page, which automatically
contains a school’s ID Number. This can be photocopied, or its content included 
in schools’ own newsletters to parents.

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