# Oxfam email campaign achieves result with Nestle

- Link: https://fundraising.co.uk/2003/01/17/oxfam-email-campaign-achieves-result-nestle/
- Published: 2003-01-17T00:00:00+00:00
- Author: Howard Lake

**According to Advocacy Online, an online campaign it developed for Oxfam has helped
persuade Nestlé to drop its law suit against the government of Ethiopia.**

The campaign, entitled “$6m question: does Nestle know it’s Christmas?”, was launched
from Oxfam’s Make Trade Fair website.

In its first week it generated 20,000 emails to the president of Nestle. According
to Advocacy Online, over 38,000 emails have now been sent, and a further 500 to 
600 new ones are being sent each day.

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