# International research into bequest marketing

- Link: https://fundraising.co.uk/2003/01/16/international-research-bequest-marketing/
- Published: 2003-01-16T00:00:00+00:00
- Author: Howard Lake

Natasha van Bentum, CFRE, Director of Gift Planning for Greenpeace Canada, has received
a research grant to explore effective bequest marketing.
Supported by a research
grant from the Association of Fundraising Professionals (AFP), Ms van Bentum’s project
is titled “Exploring Earliest Bequest Marketing & Sharing Results with Contemporary
Practitioners”.

Her research will go back to the sixteenth century to cover the history of effective
bequest marketing. The results of her research will be published online in the form
of a a practical guide for gift planners, detailing examples of best practice bequest
marketing.

You can have your bequest/legacy fundraising materials considered for inclusion 
if you wish. Ms. Van Bentum is asking for samples from Canada, the USA, Australia,
New Zealand and the UK. Although the research project is international in scope,
Ms Van Bentum will be focusing on common-law countries.

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She is especially interested in early examples of good bequest marketing documents.
One sample already received is an advertisement from the Sick Kids Hospital in Toronto
in their 1882 annual report asking for bequests of a minimum of $2,000. Ms Van Bentum
told the National Committee on Planned Giving that it was “rather bold -in today’s
dollars like stating point blank you are only interested in bequests starting at
$50,000.”

To submit a bequest marketing sample, contact [Natasha Van Bentum](https://www.fundraising.co.uk/mailto:nv******@************ce.org).

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