# National Trust uses e-mail marketing for the first time

- Link: https://fundraising.co.uk/2002/12/12/national-trust-uses-email-marketing-first-time/
- Published: 2002-12-12T00:00:00+00:00
- Author: Howard Lake

The National Trust has used e-mail marketing to promote its annual Property Raffle.

The charity sent an HTML e-mail, working with

Charity Technology Trust and using digital messaging agency Frontwire’s e-mail marketing
tool Workspace.

The message was sent to 45,000 individuals who had agreed to receive such messages
from CTT this month.

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The message involved an invitation from Rosemary Fisher, Raffle Co-ordinator at 
the National Trust. Recipients were encouraged to enter to try to win the prizes
which include £10,000 in cash. 242 online donations have been secured so far according
to Frontwire.

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