# National Blood Service selects Kitcatt Nohr for direct marketing account

- Link: https://fundraising.co.uk/2002/11/29/national-blood-service-selects-kitcatt-nohr-direct-marketing-account/
- Published: 2002-11-29T00:00:00+00:00
- Author: Howard Lake

Creative agency Kitcatt Nohr Alexander Shaw is to help The National Blood Service(
NBS) use direct marketing to secure more regular blood donors.

Only two million adults give blood regularly in the UK, just 6% of the people who
could donate. The NBS will build on its “Do something amazing” advertising campaign
that ran earlier this year and use a more integrated direct marketing strategy. 
It will focus on persuading those already on the NBS database to give blood more
often.

The pitch process was handled by COI Communications and Kitcatt Nohr beat other 
agencies including Partners Andrews Aldridge.

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