# Red Cross to trial new interactive TV advert service

- Link: https://fundraising.co.uk/2002/11/06/red-cross-trial-new-interactive-tv-advert-service/
- Published: 2002-11-06T00:00:00+00:00
- Author: Howard Lake

The British Red Cross is the first advertiser to trial a new interactive TV advertising
service on Channel 4 which will allow viewers to make a donation while they watch
the advert.
The advert will be broadcast over three weeks on Channel 4 and their
E4 channel via the Sky digital platform. Viewers will be able to press the red button
and make credit or debit card donations, typing their details into a section at 
the bottom of the screen.

Read “British Red Cross to make interactive ad first for C4” by Dan Williamson at
Revolution.

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