# Survey reveals business benefits of payroll giving

- Link: https://fundraising.co.uk/2002/10/16/survey-reveals-business-benefits-payroll-giving/
- Published: 2002-10-16T23:00:00+01:00
- Author: Howard Lake

Encouraging employees to support charity through their payroll delivers real benefits
to business, according to a new report commissioned by The Giving

Campaign.

The report, ‘The Business of Giving’, found that 96% of companies surveyed thought
Payroll Giving was something employers should offer and want to see more of their
staff taking part in such schemes.

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The main Payroll Giving benefits reported are:

 * Improves company image (61%)
 * Enhances community involvement programmes (58%)
 * Supports employee volunteering (40%)
 * Boosts staff morale (34%)
 * Improves staff recruitment and retention (27%)

The Giving Campaign says that the report also punctured some of the myths surrounding
Payroll Giving. For example, the difficulties of setting up and running programmes
emerged as a barrier for only a small proportion of companies. Four in five (79%)
businesses found it simple to run Payroll Giving, with only 8% experiencing any 
difficulties.

The survey was conducted by Ashridge Centre for Business in Society, and features
case studies of a number of FTSE 250 companies and the Payroll Giving Schemes they
offer.

In 2001, £72.5 million was raised for charities through Payroll Giving

alone with 1,000 companies launching new schemes in their offices. High

profile companies making a success of Payroll Giving include Royal Bank of

Scotland Group, Rolls-Royce, BT, 3i Plc and Zurich Financial Services.

Terri Hathaway, Campaign Manager for Payroll Giving at The Giving Campaign,

said: “This research verifies my belief that Payroll Giving provides benefits beyond
its effectiveness as a valued income stream to the charity sector. It is good for
business, easy to administer and valued by employees.

Employers should consider offering Payroll Giving as a good way to raise the company
image and boost staff morale and retention, while also doing something good for 
the community. It’s a win-win.”

The Giving Campaign has launched a Payroll Giving Toolkit for organisations looking
to offer the scheme to their employees. The toolkit is designed to provide large
companies with everything they need to implement and run a successful Payroll Giving
campaign, also including highlights from the

Ashridge research report.

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   30 October 2002)
 * **[Children in Need raises £1 million online](https://fundraising.co.uk/2002/12/01/children-need-raises-1-million-online/)**(
   1 December 2002)
 * **[Toys for Children email appeal achieves 73% open rate](https://fundraising.co.uk/2002/12/12/toys-children-email-appeal-achieves-73-open-rate/)**(
   12 December 2002)