# Kitcatt Nohr Alexander Shaw wins VSO account

- Link: https://fundraising.co.uk/2002/10/10/kitcatt-nohr-alexander-shaw-wins-vso-account/
- Published: 2002-10-10T23:00:00+01:00
- Author: Howard Lake

VSO has appointed creative agency Kitcatt Nohr Alexander Shaw to handle its brand
development, brand advertising and recruitment advertising with a spend in excess
of £1 million.

The account had previously been held by Leonardo, whose work picked up several 
DMA and Campaign Awards last year.

Kitcatt Nohr will help international development charity VSO to develop their vision
into a coherent brand strategy that will help engage its core audiences. In addition
to brand advertising, the brief also requires a large volume of recruitment advertising
to ensure that VSO recruits the 1000 highly skilled professionals it needs every
year to fulfil the requests it gets from partner organisations around the world.

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According to Head of Marketing Glyn Williams, “our new strategic plan states unambiguously
that we are a development charity that works through skilled volunteers, rather 
than a charity that sends people abroad to do good deeds. We want to be judged on
what volunteers achieve during their placement and on their return home. But this
is not how we’re seen. And to deliver our vision, we need a brand strategy that 
will also increase our ability to recruit the right kind of volunteers, and increase
our charitable income.”

Managing Partner Marc Nohr said: “Our task involves raising the status of international
volunteering – so that it’s seen as serious professional development rather than‘
time out’.”

The work kicks off shortly with brand development and campaign planning.

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