# DNA redesigns World Vision's Web site

- Link: https://fundraising.co.uk/2002/10/09/dna-redesigns-world-vision039s-web-site/
- Published: 2002-10-09T23:00:00+01:00
- Author: Howard Lake

Digital agency DNA has redesigned World Vision’s Web site to focus on increasing
online donations.
DNA has worked with World Vision for four years. The charity asked
it to focus on improving the online donation process, so the new site uses much 
more imagery. It has also moved from a print-out downloadable donation form to an
online direct debit facility.

The new Web site has been redesigned, according to New Media Age, to place it “at
the centre of the charity’s marketing efforts.”

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