# Survey – wealthy payroll donors seek recognition from charities - Link: https://fundraising.co.uk/2002/09/24/survey-wealthy-payroll-donors-seek-recognition-charities/ - Published: 2002-09-24T23:00:00+01:00 - Author: Howard Lake A survey for The Giving Campaign confirms that wealthy donors are looking for stronger communication between themselves and the charities that they support through Payroll Giving. NOP looked at the attitudes of high earners towards giving to charity through Payroll Giving. With only 3% of eligible employees using the Payroll Giving scheme offered by their employer, the research also investigates the triggers or barriers that would influence individuals for and against participating in Payroll Giving. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) The survey showed that once individuals had been fully briefed on Payroll Giving, not surprisingly all thought it was an excellent way to support charity and would consider giving in this way. Low take-up rates for Payroll Giving were attributed to lack of awareness and communication of the scheme. Many respondents did not even know that their employer offered the scheme. Respondents also didn’t see Payroll Giving as an ‘easy’ way to give, or one that allowed them to opt out of communication with the charity of charities they were supporting. Feedback from charities was regarded as essential in order for donors to maintain the feel of a direct relationship with the cause(s) they are supporting. Amanda Delew, Director of The Giving Campaign, said: “The research is encouraging in showing how positive donors are about Payroll Giving. However, to boost take- up of the scheme, work needs to be done to improve communication between employers, charities and employees. For charities, it is a definite call to action to communicate with and further involve their Payroll Giving donors.” NOP’s research constituted four one and a half hour group discussions and 16 in- depth interviews, each 45-60 minutes long. * **[New funding from Barrow Cadbury Trust for disability and asylum projects](https://fundraising.co.uk/2002/09/24/new-funding-barrow-cadbury-trust-disability-and-asylum-projects/)**( 24 September 2002) * **[Strategy Unit review of charities is due for publication today](https://fundraising.co.uk/2002/09/24/strategy-unit-review-charities-due-publication-today/)**( 24 September 2002) * **[Strategy Unit publishes report on overhauling charity law](https://fundraising.co.uk/2002/09/24/strategy-unit-publishes-report-overhauling-charity-law/)**( 24 September 2002)