# YMCA England plans direct marketing initiative with The Domain Group

- Link: https://fundraising.co.uk/2002/09/18/ymca-england-plans-direct-marketing-initiative-domain-group/
- Published: 2002-09-18T23:00:00+01:00
- Author: Howard Lake

YMCA England is planning a new set of direct marketing initiatives ranging from 
new donor recruitment to cultivation as part of the development of its marketing
programme. 
YMCA England’s Direct Marketing Manager Catherine Lawson said: “YMCA
England has a really difficult task of communicating the important work we do in
local communities in a simple and compelling way. We need to test and define our
core proposition to establish the strongest direct marketing messages to raise income.
Domain is committed to helping us achieve this objective.”

Over 150 YMCAs around the country will benefit from this work. The agency will produce
its first work for YMCA England in late autumn, on a homelessness appeal.

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