# Prostate Cancer Charity runs its first viral e-mail game

- Link: https://fundraising.co.uk/2002/09/01/prostate-cancer-charity-runs-its-first-viral-email-game/
- Published: 2002-09-01T23:00:00+01:00
- Author: Howard Lake

The Prostate Cancer Charity has launched its first viral e-mail campaign.
The campaign
promotes a game in which Sammy the sperm has to travel to Planet Prostate to escape
to the outside world. John Neate, chief executive at the charity, told Revolution
magazine: “It’s fun, educational and tackles a tricky subject in an engaging way.”

[The Prostate Cancer Charity](http://www.prostate-cancer.org.uk) worked with digital
marketing agency Publicis NetWorks and games company Player Three to create and 
distribute the game, which will be targeted at men aged 25 to 45.

Read _Cancer charity builds awareness online_ by Amanda Nottage at Revolution.

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