# Online marketing guide from Harvard Computing Group

- Link: https://fundraising.co.uk/2002/09/01/online-marketing-guide-harvard-computing-group/
- Published: 2002-09-01T23:00:00+01:00
- Author: Howard Lake

The Harvard Computing Group has published a free guide to online marketing by non-
profits.
The 14-page document shares some of the Harvard Computing Group’s two years
of experience in managing online marketing campaigns. It offers a useful theoretical
grounding for planning such a campaign, starting with examining the components of
an ideal online marketing campaign.

After looking at the online marketing campaign lifecycle, it then examines sample
programmes, such as an e-mail newsletter and product or service launches. It then
sets out an online marketing planner and campaign roadmap to help non-profits plan
their own campaigns.

The Harvard Computing Group (HCG) provides white papers on technology subjects to
the public.

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