# Giving Campaign produces Gift Aid toolkit for charities

- Link: https://fundraising.co.uk/2002/07/18/giving-campaign-produces-gift-aid-toolkit-charities/
- Published: 2002-07-18T23:00:00+01:00
- Author: Howard Lake

The Giving Campaign has published a detailed guide to help charities use Gift Aid
to its maximum potential.
The Giving Campaign admits that only about 10% of those
donors who could use Gift Aid when they donate to charity actually do so. Research
shows that donors have little awareness of what Gift Aid is or see it as too complex
to use. Of course, this means that each year millions of pounds of tax is simply
not being claimed back by UK charities.

The Giving Campaign’s new Gift Aid toolkit is designed to give charities everything
they need to encourage their donors to use Gift Aid. It features the a new brand
image for Gift Aid, developed by leading branding consultants, Wolff Olins, following
research with charities and members of the public.

The toolkit explains how Gift Aid can be incorporated into charities’ materials,
whether paper-based or online.

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The toolkit is available on a CD ROM or it can be downloaded from the Giving Campaign’s
Web site.

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