# Legacy campaigns must be culturally sensitive

- Link: https://fundraising.co.uk/2002/07/11/legacy-campaigns-must-be-culturally-sensitive/
- Published: 2002-07-11T23:00:00+01:00
- Author: Howard Lake

Legacy fundraisers need to adopt a more culturally sensitive approach, argues legacy
expert Richard Radcliffe, in order to secure legacy income from a wide range of 
ethnic and cultural groups.

Radcliffe, chairman of legacy consultants Smee & Ford, will present research supporting
his contention at next week’s Institute of Fundraising convention. For example, 
he states that “first generation Muslim men will generally not write wills, relying
instead on their son to carry out their wishes.”

Read _Charities warned over cultural insensitivity_ by Patrick McCurry at SocietyGuardian.

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