# Imitation is…

- Link: https://fundraising.co.uk/2002/07/08/imitation/
- Published: 2002-07-08T23:00:00+01:00
- Author: Howard Lake

Savvy charities do not always need to be told what to do – some just emulate the
activities of others. 
UK Fundraising’s free e-mail newsletter has carried adverts
for the past two years, and this has inspired the National Literacy Trust to test
paid-for advertising in their e-mail newsletter, NLT News. Indeed, for their first
paid advert they have even stuck to the same layout as the adverts in UK Fundraising
News.

 * **[Marks & Spencer shareholders donate £75,000](https://fundraising.co.uk/2002/07/09/marks-amp-spencer-shareholders-donate-75000/)**(
   9 July 2002)
 * **[Community Fund grant for Leonard Cheshire's volunteer programme](https://fundraising.co.uk/2002/07/09/community-fund-grant-leonard-cheshire039s-volunteer-programme/)**(
   9 July 2002)
 * **[PF London details](https://fundraising.co.uk/2002/07/09/pf-london-details/)**(
   9 July 2002)

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