# Macmillan launches pilot corporate online raffle

- Link: https://fundraising.co.uk/2002/07/04/macmillan-launches-pilot-corporate-online-raffle/
- Published: 2002-07-04T23:00:00+01:00
- Author: Howard Lake

Macmillan Cancer Relief has used the services of Charity Technology Trust to promote
its first online raffle.

 ⌊[CTT logo]⌉The cancer charity promoted the raffle to the employees of one of its
large corporate supporters. In just 11 days, 400 UK based employees gave £3,000.

Shell International pioneered CTT’s Corporate Raffles platform for Barnardo’s at
Christmas 2001. The Corporate Raffle works within a firm, (via the intranet and 
e-mail) giving employees a quick and simple method of making donations direct from
their desks.

The Community Relations Managers within the company that supported Macmillan Cancer
Relief said “We held paper- based raffles in the past, in support of our charity
of the year, but this new alternative of an e-mail based, online raffle is really
immediate and exciting and saves us huge amounts of time. The detail of the reporting
and level of analysis make this a great choice for charity fundraising efforts.”

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