# Online donors prefer e-mail communication from charities

- Link: https://fundraising.co.uk/2002/06/27/online-donors-prefer-email-communication-charities/
- Published: 2002-06-27T23:00:00+01:00
- Author: Howard Lake

Justgiving.com reports that most online donors at charity’s Web sites agree to pass
on their details to the charity, and they want to hear back via e-mail.
Online donors
are more likely to share their personal details if they give at a charity’s Web 
site than if they give at a generic multi-charity portal, according to online donation
service Justgiving.com.

The company reports that the majority of people who donate through its ‘White Label’
service on individual charity sites request further information from the charity.
It says that 58% of people agree to pass on their personal details to the charity
for further communications. In contrast, 73% of users who donate in the multi-charity
environment of the Justgiving site choose to remain anonymous to the organisations
they support. Justgiving.com say that “this demonstrates the value of providing 
a dedicated donation area on your own site.”

Not surprisingly, Justgiving add that they have found that online donors are most
likely to prefer e-mail to other forms of communication, and many dislike having
their names added routinely to DM lists after an initial online gift.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Nielsen Norman Group report on children's and older people's use of the Web](https://fundraising.co.uk/2002/06/29/nielsen-norman-group-report-children039s-and-older-people039s-use-web/)**(
   29 June 2002)
 * **[Blackbaud announces membership management enhancements to Raiser's Edge](https://fundraising.co.uk/2002/06/30/blackbaud-announces-membership-management-enhancements-raiser039s-edge/)**(
   30 June 2002)
 * **[Country-by-country guide to fundraising](https://fundraising.co.uk/2002/07/01/countrybycountry-guide-fundraising/)**(
   1 July 2002)