# RSPCA wins charity award in New Media Age awards

- Link: https://fundraising.co.uk/2002/06/25/rspca-wins-charity-award-new-media-age-awards/
- Published: 2002-06-25T23:00:00+01:00
- Author: Howard Lake

The RSPCA has won the charity category in the New Media Age Effectiveness Awards.

RSPCA’s online strategy won the award because the judges deemed it “an excellent
example of how to use the Web for activism, prospect acquisition and more efficient
use of staffing resources.”

The site’s clarity helped reduce e-mail enquiries so effectively that the charity
was able to move a member of staff to other duties.

RSPCA’s win recognised its main site and three microsites.

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Highly commended mentions were given to Drop the Debt’s e-mail campaign and YouthNet’s
three viral e-mail campaigns.

 * **[Young People want to be part of the Giving Nation](https://fundraising.co.uk/2002/06/25/young-people-want-be-part-giving-nation/)**(
   25 June 2002)
 * **[Charity Finance Directors announce future plans](https://fundraising.co.uk/2002/06/25/charity-finance-directors-announce-future-plans/)**(
   25 June 2002)
 * **[Online donors prefer e-mail communication from charities](https://fundraising.co.uk/2002/06/27/online-donors-prefer-email-communication-charities/)**(
   27 June 2002)