# RNIB launches online game for Lookloud Day

- Link: https://fundraising.co.uk/2002/06/12/rnib-launches-online-game-lookloud-day/
- Published: 2002-06-12T23:00:00+01:00
- Author: Howard Lake

RNIB has launched an accessible online dressing-up game for its Lookloud fundraising
day.
The RNIB online game allows visitors to dress up dolls in loud clothes as part
of the Lookloud Day of fundraising dressing-up on 14 June. After you dress up your
doll in the most garish, mis-matched clothing you can imagine, you are then encouraged
to e-mail your creation to a friend, who can then dress their own doll in their 
own wacky way.

Online agency Bluewave designed the game, and RNIB is promoting it using a viral
e-mail campaign. The game has been designed to be fully accessible to blind and 
partially-sighted Internet users and was built using Macromedia’s new Flash MX. 
The game uses both audio and visual techniques to guide the user through the game.
Flash MX’s new accessibility features mean that the game can be read by Windoweyes,
the screen-reading tool used by many blind Internet users.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Refugee Week site doesn't accept online donations](https://fundraising.co.uk/2002/06/12/refugee-week-site-doesn039t-accept-online-donations/)**(
   12 June 2002)
 * **[CFDG to create best practice finance Web site](https://fundraising.co.uk/2002/06/12/cfdg-create-best-practice-finance-web-site/)**(
   12 June 2002)
 * **[Children's charity sets up mobile phone and ringtones site.](https://fundraising.co.uk/2002/06/13/children039s-charity-sets-mobile-phone-and-ringtones-site/)**(
   13 June 2002)