# Observer magazine on the super-rich

- Link: https://fundraising.co.uk/2002/06/08/observer-magazine-superrich/
- Published: 2002-06-08T23:00:00+01:00
- Author: Howard Lake

The number of millionaires is growing by 17% a year, but as a group they are still
donating less than much poorer people.
There are now 73,000 millionaires in Briton
and the number, according to Datamonitor, is growing at an average of 17 per cent
a year. Yet the wealthiest people still give less than the rest of us as a proportion
of income after tax.

William Shaw looks at what motivates some millionaires to give in today’s Observer
magazine. He interviews Internet millionaire Peter Dawe, Computacenter founder Peter
Ogden, property developer Peter de Savary, supermarket curry king Gulam Noon, and
IT entrepreneur Steve Shirley.

Can you persuade a multimillionaire to donate to your charity? Apparently you can.‘”
Sit next to them at dinner!”

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advises Lady Hilary Browne-Wilkinson, director of the Institute for Philanthropy
at University College London.

Read Giving it large by William Shaw in The Observer magazine.

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