# Open University advertises on iTV

- Link: https://fundraising.co.uk/2002/05/22/open-university-advertises-itv/
- Published: 2002-05-22T23:00:00+01:00
- Author: Howard Lake

The Open University is using iTV for the first time in a marketing campaign.
The
campaign will launch next week, and will be promoted on the Web via 60 sites. The
iTV campaign features an interactive prospectus and lead generation service that
is designed to encourage viewers to request course prospectuses.

The campaign has been developed by Channelbay.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

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