# Charities don't carry paid-for advertising on their Web sites

- Link: https://fundraising.co.uk/2002/03/25/charities-don039t-carry-paidfor-advertising-their-web-sites/
- Published: 2002-03-25T00:00:00+00:00
- Author: Howard Lake

Few charities are carrying paid-for advertising on their Web sites and are missing
out on a revenue stream.
Ninety per cent of Web sites developed for charities by
Web design agency Mediafish “have refused to allow banner advertising, even though
the company has identified potential sources of income,” writes Nicola Hill in Charity
Times.

Hill quotes Howard Lake of Fundraising UK Ltd: “it is amazing how few charities 
have advertising on their sites. It may be because fundraisers are not used to promoting
their charity online and therefore don’t see it as an income stream.” Lake added
that e-mail newsletters “may be a lucrative advertising revenue source for chraities
in the future.”

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