# Planned Parenthood Federation of America (PPFA) raises $70,000 online in one day

- Link: https://fundraising.co.uk/2002/03/21/planned-parenthood-federation-america-ppfa-raises-70000-online-one-day/
- Published: 2002-03-21T00:00:00+00:00
- Author: Howard Lake

PPFA’s success occurred on 31 December 2001, bringing their online donations total
for their end-of-year campaign to $380,000.
The results were presented by PPFA Director
of Direct Response Molly Smith Watson, and reported by Donordigital Online News.

The end-of-year campaign promoted online giving in a number of ways. The direct 
mail appeal to donors included a post script which encouraged them to give online
and before the end of the year. It provided a specific URL which helped the non-
profit track responses generated from the paper appeal. The non-profit’s telemarketing
campaign mentioned giving online. It also sent an e-mail appeal to 55,000 names.

The total raised online was $380,000, including one $55,000 gift. The average online
gift, excluding this big gift, was $78.

## Advertisement

PPFA also revealed that its online-only donors includes one person who who has given
two $10,000 gifts.

 * **[E-mail more popular than post](https://fundraising.co.uk/2002/03/22/email-more-popular-post/)**(
   22 March 2002)
 * **[Charities don't carry paid-for advertising on their Web sites](https://fundraising.co.uk/2002/03/25/charities-don039t-carry-paidfor-advertising-their-web-sites/)**(
   25 March 2002)
 * **[Capital FM merges its two charities](https://fundraising.co.uk/2002/03/28/capital-fm-merges-its-two-charities/)**(
   28 March 2002)