# RSPCA's banner ads are "well, okay"

- Link: https://fundraising.co.uk/2002/03/14/rspca039s-banner-ads-are-quotwell-okayquot/
- Published: 2002-03-14T00:00:00+00:00
- Author: Howard Lake

An advertising agency boss thinks that the RSPCA’s anti-hunt banner ad campaign 
is only “okay.”
Lucian Camp, chairman of agency CCHM comments on four current online
advertising campaigns in the Ad Watch section of New Media Age magazine. He likes
the idea of a charity creating banner ads and encouraging supporters to copy them
and paste them on their own sites.

Yet he thinks that the campaign is not particularly impressive. “The banners are,
well, okay, saying the sort of things you’d expect the RSPCA to say in the kind 
of typeface you’d expect it to use.”

Designed by Lateral, the ads have appeared extensively on sites such as Private 
Eye, The Guardian, The Daily Telegraph, the New Statesman and The Times. The campaign
was planned by PHD IQ.

## Advertisement

Despite being underwhelmed by the RSPCA’s campaign, Camp still accorded it the accolade
of Campaign of the Week. The message is of course that charities could do so much
better with their online advertising.

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