# Pay-per-click promotion online

- Link: https://fundraising.co.uk/2002/03/12/payperclick-promotion-online/
- Published: 2002-03-12T00:00:00+00:00
- Author: Howard Lake

There are three major pay-per-click search engines in the UK.

For most charities effective online promotion can be achieved at minimal cost by
registering for free at search engines and directories. If, however, your charity
needs to guarantee a high profile on key search engines, then paying for the service
is one option.

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In the UK there are three main pay-per-click search engines – [Overture](http://www.uk.overture.com),
[Espotting](http://www.espotting.com), and [Mirago](http://www.mirago.co.uk). These
sites let advertisers bid on keywords, with the highest bidder receiving top ranking
on search results for that keyword. Advertisers pay each time someone clicks on 
their listing in the search results.

Each of these pay-per-click search engines power other sites, so advertisers’ links
can appear on several sites. For example, Overture’s results also appear on Freeserve,
AltaVista, MSN and Yahoo.

How often do search terms relevant to your charity crop up? Overture.com offers 
a helpful report which will show you how often a keyword was used as a search term
in the past month.