# WWF launch viral campaign online against over-fishing

- Link: https://fundraising.co.uk/2002/03/06/wwf-launch-viral-campaign-online-against-overfishing/
- Published: 2002-03-06T00:00:00+00:00
- Author: Howard Lake

The Worldwide Fund for Nature (WWF) is to launch a viral e-mail element to its over-
fishing campaign.
Working with new media agency Moonfish, WWF’s over-fishing campaign
online will include banner and button ads, and a Flash movie that will be e-mailed
to around 40,000 supporters on the Panda Passport database. Recipients will be encouraged
to return to the Web site regularly to keep the sea creatures alive, like an online
Tamagotchi.

Revolution magazine reports that the online campaign will cost £30,000.

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