# Cancer Research UK to run transactional interactive ads on Sky Ddigital

- Link: https://fundraising.co.uk/2002/03/06/cancer-research-uk-run-transactional-interactive-ads-sky-ddigital/
- Published: 2002-03-06T00:00:00+00:00
- Author: Howard Lake

Cancer Research UK will be the first charity to run transactional interactive TV
ads.
The charity will allow users to set up a paperless direct debit via Sky Active
in a campaign due to un from 11 March to 7 April.

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