# RNLI uses e-mail to create online community

- Link: https://fundraising.co.uk/2002/01/25/rnli-uses-email-create-online-community/
- Published: 2002-01-25T00:00:00+00:00
- Author: Howard Lake

The Royal National Lifeboat Institution (RNLI) is using e-mail to reach younger 
people.
The RNLI is working with direct marketing agency Other Response to use e-
mail to drive more young people to visit its Web site. The charity hopes to create
an active online community.

 

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