# Football Aid raises £250,000

- Link: https://fundraising.co.uk/2001/11/21/football-aid-raises-250000/
- Published: 2001-11-21T00:00:00+00:00
- Author: Howard Lake

Football Aid uses e-mail as part of its £250,000 fundraising success.
Football Aid
raised £250,000 this year with an online auction. Supporters were offered the chance
to plan on the “field of dreams” on the home grounds of 40 football clubs, including
Aresenal, Aston Villa and Celtic. In addition fans could bid for the chance to visit
their teams’ dressing rooms and be led out onto the pitch by a former star at the
club.

 

 

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Director of Football Aid Wendy Tavendale said “the Internet was an obvious choice
for us. It is a very cost-effective medium. It was great to be able to communicate
with the participants using e-mail, and to build up profiles of users.”

 

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 * **[Survey finds that many charity Web sites operating](https://fundraising.co.uk/2001/12/14/survey-finds-many-charity-web-sites-operating/)**(
   14 December 2001)