# Survey of who reads direct mail

- Link: https://fundraising.co.uk/2001/11/03/survey-who-reads-direct-mail/
- Published: 2001-11-03T00:00:00+00:00
- Author: Howard Lake

A survey finds that 16-24 year olds are the least likely to read direct mail.
A 
survey by Taylor Nelson Sofres of people’s reaction to direct mail reports that 
16-24 year olds are least likely to read direct mail. Those aged 55-64 are the most
likely age group to read it.

 

 

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The survey reports that 33% claim never to read direct mail they receive, with 45%
saying they read it only occasionally. Only 12% of recipients always read what they
receive.

 

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