# Parrot sketch used in Amnesty legacy campaign

- Link: https://fundraising.co.uk/2001/10/26/parrot-sketch-used-amnesty-legacy-campaign/
- Published: 2001-10-26T23:00:00+01:00
- Author: Howard Lake

Amnesty International UK is using Michael Palin and his dead parrot for its legacy
campaign.
“One day I’ll be as dead as a parrot,” says Michael Palin on the latest
Amnesty International UK legacy campaign postcard. “But my beliefs can live on.”

 

 

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Amnesty’s use of humour in the normally staid world of legacy fundraising is remiscent
of other charities’ attempts to get their legacy message across. Greenpeace enjoyed
memorable success with its beermat campaign with the message: “When you come back
as a whale, you’ll be bloody glad you remembered Greenpeace in your will.”

 

 * **[Pidgeon on the future](https://fundraising.co.uk/2001/11/01/pidgeon-future/)**(
   1 November 2001)
 * **[Survey of who reads direct mail](https://fundraising.co.uk/2001/11/03/survey-who-reads-direct-mail/)**(
   3 November 2001)
 * **[Survey reports that Americans prefer to give online](https://fundraising.co.uk/2001/11/19/survey-reports-americans-prefer-give-online/)**(
   19 November 2001)