# Companies like e-mail but consumers prefer mail, survey finds

- Link: https://fundraising.co.uk/2001/08/28/companies-email-consumers-prefer-mail-survey-finds/
- Published: 2001-08-28T23:00:00+01:00
- Author: Howard Lake

E-mail is more popular with companies than with consumers, according to a survey
from Royal Mail and the Henley Centre.
Consumers still prefer paper mail to e-mail,
according to research from the Royal Mail and the Henley Centre. The research looked
at consumers’ preferences in terms of medium. Entitled _The Lonely Customer_, the
rsearch looked at how consumers prefered to voice complaints, for finding out about
products, and for finding detailed information.

Businesses on the other hand were much more open to using and receiving e-mail.

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